Property Moose was built with the aim to democratise property investment and to make it accessible to everyone and anyone around the globe. Since launching, we have grown to have over 27,000 members in more than 100 countries around the world who all have access to an asset class that is usually reserved for those with significant deposits and access to finance.
Initially, we had a minimum investment level of £500 per transaction which we felt was a good amount to balance accessibility and efficiencies within the business. In January 2016, we were able to reduce the minimum to £10 and since then we have been reviewing the impact the change has had on the overall business across metrics such as: (i) funding levels, (ii) business efficiencies and effectiveness, (iii) customer experience and (iv) technology performance.
This period has run for two years and we now have sufficient data that can allow us to draw some conclusions and run some detailed analysis of the indicators described above.
For example, in October, November and December 2017, the following was true:
- Number of Primary Market Investments of Under £100 = 1,420 (62.22%)
- Proportion of Total Funds Raised from Transactions of Under £100 = 4.03%
It is evident that whilst the majority of transactions are below £100, they represent a very small proportion of the total funds invested.
By increasing the minimum investment amount to £100, we believe this will create a greater balance between our members’ investment needs and Property Moose in servicing our customers and operating the technology. In addition, we hope that by having a slightly larger minimum investment level (which is still below the average invested per transaction), we will better be able to communicate with our customers. You can read more about communication in our blog HERE.
Moving forward, the minimum investment amount of £100 will apply to all investments unless otherwise specified.
With all investments, your capital is at risk. Please remember that property prices can go down as well as up and that all figures, rates, and yields are projections only and should not be relied on. Past performance is not a reliable indicator of future results.