Request for Quotation
Limited Company Product Launch - Marketing Strategy and Implementation
Background
Property Moose was founded in 2013 by Andrew Gardiner, who was then joined by Paul Miller and James Cadbury as co-founders.
At that time, there were no other online platforms in the UK offering a fully integrated crowdfunding experience in the property space, and the team wanted to establish a fully regulated, scalable platform, whilst at the same time creating a new asset class.
Soon after we launched a minimum bible product in early 2014 we launched the first scalable and online platform in September 2014, we saw rapid growth in members and pipeline of property and it was soon time to raise further funds to cover recruitment and marketing costs. We were backed by a Venture Capital fund and look to go from strength to strength was we grow the business nationally and internationally in 2015.
We allow organisations and investors the opportunity to invest in buy-to-let property from £500.
Requirement
Property Moose is launching a targeted and specific product aimed solely at SME’s, Entrepreneurs, Contractors and Medical professionals who all have surplus cash in Limited Liability Company’s.
We are looking to build on the success so far of Limited Company investors, with a substantial amount being put into the platform from 6 limited companies since September 2014.
We are looking for a senior marketing expert or organisation to help us, first frame our approach to the market and then oversee a successful launch campaign. The successful applicant will work with our design and front-end development team to create advertisements, web pages and other media to aid in the launch. A background in marketing strategy and PR is important and would expect the candidate or organisation to have a strong background in marketing digital products.
Evaluation Criteria
Quotations will be assessed and scored on the following criteria:
Understanding of brief and requirement (30%)
Proven Functionality and Resilience (20%)
Company Track Record (20%)
Cost/Value for Money (10%)
Delivery Timescale (10%)
Additional benefits offered (10%)
Proposal Format
Proposals should clearly demonstrate how they meet each of the requirements set out above.
Deadline and Submission
Proposals are required by 27th of July either electronically or by post/in person to Ben Lloyd, 29-31 Parliament Street, 3rd Floor Elevator Studios, Liverpool, L8 5RN Ben.Lloyd@propertymoose.co.uk, The service is expected to commence by August 4th 2015.
This work is part funded though the European Regional Development Fund
